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GDPR Privacy Policy

GDPR Privacy Policy Notice

The policy: This privacy policy notice is served by Supreme Trackdays t/a 6th Gear Experience, 2a Boulton Road, Solihull, Birmingham, B91 2JU under the website; www.6thgearexperience.com .The purpose of this policy is to explain to you how we control, process, handle and protect your personal information through the business and while you browse or use this website. If you do not agree to the following policy you may wish to cease viewing / using this website, and or refrain from submitting your personal data to us.

Policy key definitions:

  • “I”, “our”, “us”, or “we” refer to the business, [Business name & other trading names].
  • “you”, “the user” refer to the person(s) using this website.
  • GDPR means General Data Protection Act.
  • PECR means Privacy & Electronic Communications Regulation.
  • ICO means Information Commissioner’s Office.
  • Cookies mean small files stored on a users computer or device.

Key principles of GDPR:                      

Our privacy policy embodies the following key principles; (a) Lawfulness, fairness and transparency, (b) Purpose limitation, (c) Data minimisation, (d) Accuracy, (e) Storage limitation, (f) Integrity and confidence, (g) Accountability.

If, as determined by us, the lawful basis upon which we process your personal information changes, we will notify you about the change and any new lawful basis to be used if required. We shall stop processing your personal information if the lawful basis used is no longer relevant.

Your individual rights

Under the GDPR your rights are as follows.

  • the right to be informed;
  • the right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object; and
  • the right not to be subject to automated decision-making including profiling.

You also have the right to complain to the ICO [www.ico.org.uk] if you feel there is a problem with the way we are handling your data.

We handle subject access requests in accordance with the GDPR.

Internet cookies

We use cookies on this website to provide you with a better user experience. We do this by placing a small text file on your device / computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable, to display relevant adverts or content, referred you to a third party website.

Some cookies are required to enjoy and use the full functionality of this website.

We use a cookie control system which allows you to accept the use of cookies, and control which cookies are saved to your device / computer. Some cookies will be saved for specific time periods, where others may last indefinitely. Your web browser should provide you with the controls to manage and delete cookies from your device, please see your web browser options.

Cookies that we use are;

  • google

Data security and protection

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.

Fair & Transparent Privacy Explained

We have provided some further explanations about user privacy and the way we use this website to help promote a transparent and honest user privacy methodology.

Email marketing messages & subscription

Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the “Processing of your personal data” above. Any email marketing messages we send are done so through an EMS, email marketing service provider. An EMS is a third party service provider of software / applications that allows marketers to send out email marketing campaigns to a list of users.

Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.

Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time.

 
The policy: This privacy policy notice is served by Supreme Trackdays t/a 6th Gear Experience, 2a Boulton Road, Solihull, Birmingham, B91 2JU under the website; www.6thgearexperience.com .The purpose of this policy is to explain to you how we control, process, handle and protect your personal information through the business and while you browse or use this website. If you do not agree to the following policy you may wish to cease viewing / using this website, and or refrain from submitting your personal data to us.
Policy key definitions:
• “I”, “our”, “us”, or “we” refer to the business, [Business name & other trading names].
• “you”, “the user” refer to the person(s) using this website.
• GDPR means General Data Protection Act.
• PECR means Privacy & Electronic Communications Regulation.
• ICO means Information Commissioner’s Office.
• Cookies mean small files stored on a users computer or device.
Key principles of GDPR:
Our privacy policy embodies the following key principles; (a) Lawfulness, fairness and transparency, (b) Purpose limitation, (c) Data minimisation, (d) Accuracy, (e) Storage limitation, (f) Integrity and confidence, (g) Accountability.
If, as determined by us, the lawful basis upon which we process your personal information changes, we will notify you about the change and any new lawful basis to be used if required. We shall stop processing your personal information if the lawful basis used is no longer relevant.

Your individual rights

Under the GDPR your rights are as follows.

• the right to be informed;
• the right of access;
• the right to rectification;
• the right to erasure;
• the right to restrict processing;
• the right to data portability;
• the right to object; and
• the right not to be subject to automated decision-making including profiling.

You also have the right to complain to the ICO [www.ico.org.uk] if you feel there is a problem with the way we are handling your data.

We handle subject access requests in accordance with the GDPR.

Internet cookies

We use cookies on this website to provide you with a better user experience. We do this by placing a small text file on your device / computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable, to display relevant adverts or content, referred you to a third party website.
Some cookies are required to enjoy and use the full functionality of this website.
We use a cookie control system which allows you to accept the use of cookies, and control which cookies are saved to your device / computer. Some cookies will be saved for specific time periods, where others may last indefinitely. Your web browser should provide you with the controls to manage and delete cookies from your device, please see your web browser options.

Cookies that we use are;
• google

Data security and protection

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.

Fair & Transparent Privacy Explained

We have provided some further explanations about user privacy and the way we use this website to help promote a transparent and honest user privacy methodology.

Email marketing messages & subscription

Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the “Processing of your personal data” above. Any email marketing messages we send are done so through an EMS, email marketing service provider. An EMS is a third party service provider of software / applications that allows marketers to send out email marketing campaigns to a list of users.

Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.

Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time.


* Our full 2024 calendar can be viewed on the Circuits and Dates page, or click Redeem Voucher to book in using a gift voucher!

* We're excited to announce TWO new venues will be hosting our driving experiences. We have RED LODGE KARTING in Suffolk, and we also have BICESTER HERITAGE in Oxford. Dates are now available for bookings!

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Your Guide to a Supercar Driving Experience Day



Rewind about fifteen years or so and there was little in the way of a fast car driving experiences available in the UK. The best supercar driving experience days didn’t even include iconic supercars from manufacturers like Lamborghini or Aston Martin.

6th Gear Experience was founded to change all that – even being the pioneers of junior driving experience days. Aimed purely at children between the ages of 10-16 with a minimum height of 4ft 10 and are now hugely popular with over 4000 juniors being customers of ours annually.

As trends change, certain supercars become more popular than others. For example, when a new James Bond film is released, an Aston Martin experience is always a big draw. The Aston Martin DB9 driving experience makes a fantastic gift for someone special, and since we have the full fleet from this famous British manufacturer, an Aston Martin driving day in general is a fantastic thrill. So what should you look out for when searching for a supercar driving experience day or indeed just a supercar experience?

Well there seems to be a lot of choice out there, but most of the names tend to be third party agencies whilst there are very few companies who actually put on the experience days themselves. 6th Gear Experience is of course one, and having gained the prestigious TripAdvisor Certificate of Excellence awards four years running is without doubt the company to turn to when making your choice. Supplying nearly all the major high street retailers and the large internet based agencies, we have carved a reputation in the industry as the best value for money by far. With an up to date modern fleet of supercars we now offer the best driving experience days bar none.

Popular Supercars Right Now

The Audi R8 driving experiences, together with the Ariel Atom driving experience are the most popular supercar experience. Followed closely by our Ferrari 458 experience. The Ferrari 458 driving experience is lauded as being the best modern Ferrari of recent times. Once again since we own and operate a full fleet of Ferrari’s, if you know someone with a passion for this great Italian manufacturer, this gift will make you very popular indeed! Interestingly, one of our increasingly popular sellers is the lorry driving experience. In fact lorry driving experience days are such fun they seem to appeal to all ages! From a 12 year old boy to an 80 year old lady, we’ve been amazed at the sheer uniform appeal of our exclusive lorry driving experience. Ok so you don’t get to go 100mph in a 40 ton truck, but trundling along come rain or shine in a DAF truck with 16 automatic gears is truly enormous fun. It looks like 2024 is already popular with those wishing to undergo the fabulous Lamborghini driving experience. Traditionally, this is one of our top sellers and this is reflected in the fact that kids also seem to want to involve themselves in our junior Lamborghini driving experience. As long as they are at least 5ft they can actually drive a Lamborghini equipped with dual controls and an instructor sat in the passenger seat watching their every move!

Back in the early 2000’s a Ferrari driving experience was far and away the top selling car driving experience. It’s interesting as we have mentioned before, how trends and tastes change over the years. We had a Nissan GTR join our fleet in 2019 which customers went crazy for! Due to the massive popularity and high demand, within 2 months we had added another one to the fleet. The R35 has been an excellent addition to our fleet, with many customers paying extra on the day to drive one.

Supercar driving experiences are also far more widely known because of TV programmes like Top Gear which help drive the driving day experiences market. Just searching driving experience days UK brings up a raft of entries many of which are provided exclusively by 6th Gear. This makes a driving gift a fantastic present, whether for birthdays or Christmas

Typically on a 6th Gear Experience event day, facilities are second to none with great quality catering available, a large marquee to provide cover from that inclement weather we are all used to here in the UK. Other optional extras such as Pay and Drive are available on the day aimed at those who wish to drive extra supercars as well as their pre-booked choices. Friends and family are all welcome and if they bring their driving licence too they can pick a supercar and also partake in a fast car experience too.

There is a difference though between a supercar day and a race day experience.

6th Gear Experience doesn’t really cater for hardened track enthusiasts – we leave this to others. What we do superbly is to provide a supercar track day experience usually as a gift, for someone who is very special.

We get asked often at 6thgearexperience how much a supercar driving experience costs. Of course many of our valued customers will spend as little at £59 or so purchasing a Ferrari experience for a family member for example. Others will go to the extreme and spend £495 or more on what may end up being a full day driving experience. Driving experience days for two are also catered for by 6thgearexperience. Perhaps that someone special in your life fancies an Audi driving experience while you yourself might crave the more traditional Aston Martin driving experience. We can cater for everyone!

At 6th Gear HQ (in Solihull), our friendly call centre staff will endeavour to answer all your queries. They are used to being asked a variety of questions from where exactly are the venues, which Supercars are the best to drive, to how fast are they willing to let me drive. Working hands on with our garage team, our customer service team are more than happy to help any question that you may have!

In the first few years of 6th Gear’s existence, the company operated solely from Elvington which was so popular with customers looking for driving experience days York. It was here in fact that we ran our first driving experience days for kids which at first only included the Ferrari, but then expanded to include more variety of supercars to drive.

We operate from various super UK circuits. Head over to our Locations page to see exactly which tracks we run at. We’ve already covered how a race car experience doesn’t really describe what we do here at 6thgearexperience. What we do exceptionally well is to provide superb supercar drive days for the general public many of whom are simply not experienced in getting behind the wheel of a 200mph supercar.